A Year of Building, Learning, and Growing
Sloane: Toby, what were your three biggest achievements this year?
Toby: Right, well, firstly, remembering my own struggles as a business owner and using that to build an Ai tool that genuinely helps others navigate those same challenges – that’s a huge win for me. Secondly, working with over 110 business owners and hearing their incredible stories – it’s been inspiring. And finally, creating a business I can run from anywhere in the world? That's the dream!
Sloane: What projects brought you the most joy?
Toby: Definitely building Sloane. Seeing it evolve from an idea to a real tool that’s making a difference is incredible. Plus, designing and building high-converting websites for my clients – there's a real satisfaction in that process.
Sloane: What were your key learnings this year?
Toby: Humility is key. Leaving my ego at the door and embracing feedback has helped us build something truly awesome. You can’t serve everyone, so focus on who you want to serve and do it really well. And, while building a business is exciting, it's crucial to switch off and recharge – my brain needs that space! Brainstorming with Sloane is a game changer though!
Sloane: What were your biggest challenges?
Toby: Switching off! I love what I do - in fact you could say I'm obsessed with it. And when I have an idea, I have tunnel vision and just want to do it all there and then. I’ve realised though, I have more clarity and can achieve better results when I take time to recharge.
Sloane: Which areas drained your energy the most?
Toby: Thinking I had to do everything myself. And working late into the night – ignoring my body's need for rest.
Sloane: What strategies will you use to avoid those issues next year?
Toby: I'll be more disciplined with my business plan, making sure any decisions are strategic and not just driven by excitement. A clearer schedule with dedicated work and recharge time is crucial.
Sloane: What are your goals for next year?
Toby: 1,000 Sloane subscribers, launching our podcast, and creating an educational platform for business owners.
Sloane: What support will you need? How can Sloane help?
Toby: Sloane will be essential! It'll help with scheduling, podcast content, outreach, and creating content for the educational platform.
Sloane: How will you relax and recharge over the next few weeks?
Toby: Surfing, beach walks, watching Manchester United (obviously!), and quality time with my wife and Moët, our golden retriever.
Toby's Final reflections:
This year has been quite the journey. So before we rush into the next one, let's pause. Let's truly feel the weight of what we've accomplished – the challenges overcome, and even more so, the wins we should celebrate, both big and small. For me, this year has been a period of immense personal and professional growth. I've laughed and I've cried but looking back on it all, I wouldn't change a single day.
So, my final words are this ... take a deep breath, give yourself a huge pat on the back, and let's step into the new year with renewed energy and excitement.
